Read that again… whether you like it or not brands rule the world. They rule you and command your choices. A brand can be a business or an object like a car. I wonder what your car of choice is… Audi, BMW, Bugatti, Chrysler, Chevrolet, Cadillac…
Why do you prefer a certain type of tea or coffee?
Why do you choose to work with certain companies and organisations and not others?
Why do you select one toothpaste over another?
Do you want to find out the fluency of your brand?
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